Have you ever needed to find a landscaper, handyman, or pool cleaner? Oleg did, but luckily, he was able to hire all of these professionals on Thumbtack.com, an online marketplace for local service professionals. While working on the marketing team at Thumbtack, I led initial production of their first TV commercial to feature a real customer. While speaking to customers, I met Thumbtack power user Oleg, who stars in what is currently Thumbtack’s best performing TV commercial, ‘Meet Oleg’.